Poppi Social
Campaign
A social media campaign was created to targeted a niche audience for the brand Poppi. The campaign was to represent Poppi as a treat for the older generation who went to corner stores and retro diners when they were younger. Three different compositions were made that represent Poppi being a treat. Photoshop was used to make each image feel nostalgic and retro while also incorporating the bright and fun aspect of Poppi. An instagram mockup was created for each image, making three separate posts. Adobe after effects was then used to animate a scrolling instagram mockup.
Initial Drafts of Compositions
Process
My process of this project consisted of sketching out initial ideas to help me generate my composition. I then used objects related to my idea and laid them out in an interesting way to draw the attention of the viewer. Photography skills and Photoshop was also utilized in finalizing the images. There is also a short time lapse video of me putting together aspects of am image.
