Your Move Penn State Votes Exhibit
For Penn State Votes, a system was created of a gamified experience students to better understand the voting process in a way that is stress free and rewarding. Using a pond scene to create a sense of calmness and familiarity, allows us to contrast the modern day voting initiatives which are typically loud and demanding. Our mission is to encourage civic engagement from the student body, especially students that may not know about voting or are uninformed and anxious but curious.
Branding
The logo showcases the idea of reducing anxiety by putting the process of voting in the students hands rather than forcing an idea upon them. The design includes paths to emphasize the calm movement and no sharp edges to feel approachable.
Reggie (Mascot)
Short for Registration
Reggie serves as a representation of all four elements: Water, Wind, Earth, and light, which when combined, brings together the qualities of grounding, calmness, ease, and confidence that shape the overall experience of the installation.
Customizable Keychains
These keychains represent earth, water, air, and light because each element represents a feeling we want students to experience throughout the installation, such as calmness, grounding, ease, and confidence.
Throughout the experience, students can choose stickers at each stage to customize their keychain. Spreading these customization options across different levels encourages students to continue through the installation while also making the keychain feel like a final reward for completing the journey. It also has a tactile surface which functions similar to a therapy sticker.
Exhibit Entrance
These signs will introduce the space and explain what the experience will be like and the purpose of it. Before everything begins we ask for students to choose their character/keychain from the board that displays the characters all together.
Level 1:
Eligibility Requirements
The user will start are level 1 which is eligibility requirements. They will have to spin the wheel and answer the questions to see if they are eligible. Once they get to the last question they collect their sicker for the keychain.
Level 2:
In Stat vs. Out of State
for the second level students are able to learn about the options they have about which location they want their vote to count in depending on if they are an in state or an out of state student. on the back students are also able to collect mor stickers to customize their keychain
Level 3:
Registration Needs
Level 3 serves as the registration area, featuring an interactive display of dragonflies and flowers. The dragonflies can be moved, like in this smaller scale model, revealing small pockets behind one or two of them that hold stickers. The small scale model is an example of most of the dragonflies , which will contain information about the registration process and outline what you’ll need to complete the form.
Level 4:
Interactive Wall Display
The final part of the experience is the interactive wall, where students can make their move. They can locate a simple instructional sign on the left, choose a lily pad sticker, write their name on it, and place it inside our logo. This symbolizes their commitment to voting and making an impact. The watercolor design matches the rest of the installation, creating a calm and welcoming environment. A simple instruction sign next to the wall makes the activity easy and engaging. Altogether, it provides a memorable ending that encourages students to take action and make their move.
Microdeliverables
A tactile ad campaign was created for students to see when walking on campus.In addition to the mobile experience, posters will be displayed around campus to help spread awareness. They clearly share the event location, dates, and times, making it easy for students to plan their visit.
Physical Diarama
Physical Deliverables
