A brand system was created for a bagel shop called The Nook with deliverables like; a menu, storefront design, loyalty card with stickers, and a social media post. The Nook is a late night bagel shop tailored to students to work at, get a nutritious meal, or a place to quietly socialize. The shop will be open late from 6pm-3am and will serve healthier bagels to supply energy for studying, doing schoolwork or even a cozy spot to socialize. It is a unique experience prioritizing the health and productivity for students to succeed. There will be healthier food options, quiet study rooms to book, and a welcoming social atmosphere.